Evaluation
Evaluation I started by explaining and identifying what I will intend to start doing in my ident campaign, my objective was to rebrand a known channel's ident. The channels that I was could choose from are those of the channels provided by Freeview. On these I chose originally two channels and done prior research to have a final decision of what channel I was going to choose. The two channels that I chose at first were Great! and Paramount Network channel. Out of the 2 I chose Paramount Network as I felt it would give me more of a good opportunity in terms of filming. I then chose how long the idents were and how many I was going to produce. I decided to go with the 2 x 30 second idents, this is because I felt it would be easier to film the shots and I would not have to stretch out to reach the required time. I began by researching what it's current idents were and have found that it was more modern and digital, containing transitions and animation effects, which are blended ...
