Conventions of an Ident
Conventions of an Ident Music Within many idents there are common and uncommonly used conventions. One type of convention is the use of music. Many idents make use of music to help when recognising the company. An example of this would be Universal's Ident's choice of music. Since they have continuously used the same theme of music, more and more of the audience viewers have started to recognise it. This makes the company as well as the ident seem more unique, and helps it to stand out. The music starts out with a dramatic entry, this is to surprise the audience but also inform those that recognise the ident, that the film is about to start. Visual Another convention that is used in idents, is the use of visuals. Visuals are used to provide entertainment to the audience while also informing them of who the film or series is being presented by. The purpose of this is to capture the eyes of the audience, and keep their eyes on the screen. Visuals can either be real filming, or co...