LO2 - Treatment

Treatment

My interpretation of the brief?

My interpretation of this brief, is that I have been approached by Freeview. Freeview is a television service that reaches UK audiences. It is a joint venture that includes BBC and ITV. Within the campaign I will have to include either a 60 second ident or 2, 30 second idents. These idents will need to consist of a clear theme and personality. It should be clear with its target audience and age range. 

What is the purpose of my ident?

My ident will appear before shows or films are about to start, it will contain a type of music to capture the audience's attention. The genre type of the music used could be more orchestral or classic, to make the theme of Paramount look more premium with the inverted colour theme. 

Synopsis of my idea?

For my ident I will intended to invert the colours of the current theme to show that it has been rebranded, I believe it will link well with the visuals of my product. The visuals will be 2, 30 second visuals, both having different themes.
Ideas
For my first ident, I will use a logo. In the visual background will have 2 or 3 figures running into a room, jumping over obstacles. Running from a figure with a prop gun. This visual will transition into a slow motion effect and will also contain a blur effect. This will be the visual background as it represents the many shows on this channel. Since they are more related towards an action or thriller theme. I will use music that will link with the slow motion, the genre of this music will be more classical, and played in a subtle volume to make sure the focus is on the narration as well as the centre of the visual which is the logo of Paramount.

For my second ident, I will have a close up on a ping pong ball that is about to be hit. It will appear into the frame of the camera going upwards, eventually being hit. This visual will be done in slow motion. I will use music that will link with the slow motion, the genre of this music will be known hit and recognisable. It will be played in a subtle volume to make sure the focus is on the narration as well as the centre of the visual which is the logo of Paramount. The purpose of this ident is to show that it also covers sports.

Who is my target audience, and how will the ident appeal to them?
I will be targeting ages of 18 and above. The reason for this is originally Paramount Network was a channel that aimed at more adult content, aimed at men. Some of the features it has changed will be reverted. However I aim to appeal at both gender. The contents of the ident will aim at both genders with no specifics. 

What medium will I aim for the channel to be working in?
I aim the channel to be working, in the TV film industry as well as providing famous series owned by Paramount. I mainly aim this sector since in previous brands have shown success with an increase in popularity. Another reason for choosing this field is that it gives more options since Paramount themselves own many movies that can be used or provided for this channel.

Running Time for Each Ident
The running time for each ident will be around 30 seconds, the purpose of this is to create more opportunities and as well giving a variety of idents which can still surprise or entertain viewers.

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